The company has partnered with BNB Chain and Coinweb for the project. Owners will be permitted to use earned rewards to purchase services and goods from BMW “as well as from a linked ecosystem in the future.”
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BMW Turns to Blockchain for New Loyalty Program Launching in Thailand
BMW is integrating blockchain technology into both daily operations and a new loyalty program for the company’s customers living in Thailand. So reports Cointelegraph.
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