The company has partnered with BNB Chain and Coinweb for the project. Owners will be permitted to use earned rewards to purchase services and goods from BMW “as well as from a linked ecosystem in the future.”
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BMW is integrating blockchain technology into both daily operations and a new loyalty program for the company’s customers living in Thailand. So reports Cointelegraph.
The company has partnered with BNB Chain and Coinweb for the project. Owners will be permitted to use earned rewards to purchase services and goods from BMW “as well as from a linked ecosystem in the future.”