Through the agreement, Chinese fans will be given access to NBA content via Ant Group’s Alipay app. The deal will also feature access to digital collectibles, joint marketing and other considerations.
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Chinese fintech firm Ant Group and the NBA entered a “strategic partnership” with respect to video content and broadcasting considerations, according to the company. So reports Fox Business.
Through the agreement, Chinese fans will be given access to NBA content via Ant Group’s Alipay app. The deal will also feature access to digital collectibles, joint marketing and other considerations.